Zurich Travel Guide - Zurich is Switzerland’s largest city, although it is not its capital. Though the largest city, ironically it likes to promote itself as the ‘Little big city’. To go to Zurich for skiing is like being at the right place with wrong motive. It is the business and financial centre for Switzerland, and most famous for its banking sector. Home to the world’s fourth most importance stock exchange, Zurich is located at 409m above sea level on Switzerland’s central plain. It is at the northern tip of the Zürichsee (Lake Zurich).

The city’s cobblestones streets Old Town was built around the River Limmat with its west bank being the older part of the town. Along both side of the river banks are rolled out with pedestrian-only areas walk ways. The city’s most recognisable landmark, the Fraumünster and Grossmünster Churches, stood on each side of the river guarding the city. Together with St. Peter’s church, they are what I will call the Three Sisters of Zurich. No trip to Zurich is complete without visiting these three sisters. Although the icon of Zurich, it painted Zurich as a typical old and boring Europe city.

Nevertheless, Zurich it is not all about business and churches, along come the Bahnhofstrasse to light up Zurich City as one of Europe most prestigious street for shopping and strolling. It has all kind of shops, from banks to pastry shops, departmental stores to boutiques. Adding fuel to that, Zurich annually hosts a Street Parade in the month of August.

Zurich’s largest party is a techno parade, with colourful floats or Love Mobiles plying the town playing all kind of electronic music along with costumes dancers from all over the world. It is THE place to be during this time of year in Europe. The atmosphere is simply great and wild but harmonious. Of course there are other parades, mainly traditional festival parades like the Sechseläuten (Zürich’s spring festival), the Lichterschwimmen (during Christmas ) etc.

The icing to the cake is its picturesque Lake Zurich and its mountains as background to this happening places and activities. With a population of some 360 000 inhabitants, it can’t be call a city. But with Bahnhofstrasse and street parade, it is thinking big. Couple with its fame for banking and stock exchange, it is a small city with a big charm to be able to attract both tourist and business traveller. Zurich is becoming what it intended to be - the ‘Little Big City’.

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